MR. VIJAY WANKHEDE- AN ENTREPRENEUR, BUSINESS CONSULTANT, WRITER, SPEAKER AND INVESTOR HAS COME AGAIN TO GUIDE YOU ALL AND EXPLAIN YOU THE PILLARS OF SOCIAL MEDIA MARKETING.
IN THIS BLOG, MR VIJAY WANKHEDE HAS HIGHLIGHTED THE PILLARS OF SOCIAL MEDIA MARKETING FOR EVERY KIND OF BUSINESS.
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.
CORE PILLARS OF SOCIAL MEDIA MARKETING-
Before directly jumping into Social Media, it is very important to plan and make a proper strategy that should be in parallel to the product or service and organisational objectives. And to make strategies in parallel with organization it is very important to be crystal clear about the objectives or goals which you are looking forward to achieve through Social Media Platforms.
PLANNING, SCHEDULING & POSTING-
The initial or first step of Social Media Marketing is Posting. To make the presence of company's product or service the it is very important to pen down about the service or product in an attractive way first and then to post on social media platforms that can give your brand an opportunity to be explored or discovered by the Prospects. Publishing on social media is very simple which includes just sharing a blog post, an image, or a video defining the features of service on social media. But the back story is not simple, as posting anything can never give outcomes, so before you post anything it is very important to first properly phase the content what need to be posted on the basis of product or service that should be Customer centric. To ensure the maximum success, reach, conversions you should post the right content at right frequency and at right time.
Once the growth of followers on Social Media about the business starts, discussions about the product or service of business automatically takes place. So it is very important to observe and monitor the engagements out conversations taking place on social media about your brand so that you can solve the query of your prospects as soon as it arrives. Because you never know that particular query can bring business or sales and can be fruitful to your business growth.
In parallel with other activities like planning, posting and engaging it is very important to make a proper analytics of the feedbacks made on the Social Media pages to know how social media is responding so that you can find out that whether you are going in right direction or not. Thanks to the technology, today Social Media Platforms themselves show basic level of analytics. But to get in depth analysis of the performance on Social Media Platforms it is very important to monitor the engagements, performance on regular basis and to make a proper analytics with the help of technical professionals to grow from Social Media Platforms.
Know the Success Pillars of Social Media Marketing and start following the right direction.
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